PURE LOVE was born in the United Kingdom. The company started producing good quality food for pets to counter the many substandard foods that were available in low end supermarkets and indifferent wholesalers. As pet owners and animal lovers, we wanted our dogs and cats to have the same quality of food that our children were having, well balanced, nutritious and healthy. If we were unwilling to put substandard ingredients in our own food then we wanted to ensure the same high quality food for our pets.
We measure up to pet owners demands for top quality food for their pets. Pure Love produces only human grade food which is free from harmful chemicals and additives. Our recipes are well balanced and contain human grade proteins, essential vitamins and nutrients recommended by veterinarians all the over world.